Ralf Tometschek


MA in Training and Development

Way of thinking

Shaping identity – in both word and action.


As a Brand Consultant and Employer Branding Expert, Ralf Tometschek sees the brand as a compass embodying a set of values that aligns with the strategy and corporate culture. Focus: developing employees to become brand ambassadors, so that the brand radiates from within and also appeals as an employer brand. After 15 years working in advertising as a Creative Strategist, he co-founded wortwelt® in 2001 and, in 2004, IDENTITÄTER® – two consultancy brands that are synonymous with brand language and employer branding in Austria today. He brings a wealth of experience gleaned from around 30 years spent in brand development. His motto: brand creates clarity; clarity brings energy.

His clients

A1, Austrian, Billa, Daikin, Deichmann, Erste Bank, EVN, FH IMC Krems, Knorr-Bremse, Miba, Mondi, ÖAMTC, OeKB, OMV, Oracle, Post AG, Raiffeisen Solution, Porsche Bank, Querfeld, Salzburg AG, Sberbank, SHT, Silhouette, SKIDATA, TPA, UNIQA, UPC, WIBERG, WKÖ, Zürcher Kantonalbank and many more.