Brand & language: How do you differentiate through language?
A strong brand needs a voice unlike any other – whether on your careers page, in a customer email, or in an AI-generated first touchpoint. We add flavor, wit, and a distinctive tone to your company’s language. And because AI is increasingly co-authoring your content, we bring your voice to where it’s needed most: into the prompts of your agents.
Analyze
How does your company sound today? We take a close look at your texts – from job ads to chatbots. What’s just a cliché, and what truly has character? Do your AI-generated text modules deliver on what your brand promises?
Refine
We develop your corporate language: distinctive, free of clichés, and instantly recognizable. This includes style prompts that anchor your tone of voice in AI tools – and agents that keep your brand voice consistent, even in the fifth response. From artificial to creative intelligence.
Train
The best tone is useless if it stays locked in a guideline. We train your employees to use AI as a smart writing tool. This includes hands-on prompt know-how – so AI assistance truly supports instead of standardizing everything.
What’s on your mind right now?
- Does our brand sound the same across every channel (and therefore boring)?
- How do we bring AI-generated texts in line with our tone of voice?
- How do we train our teams to write more creatively with AI?
- Why are talents scrolling past our job ads?
- How do we measure linguistic quality across all touchpoints?
How do we get started in practice?
- Develop a corporate language and anchor it in a style guide
- Create brand-specific style prompts for AI tools
- Run writing trainings – with and without AI – for employees
- Write job ads, career pages, and AI-supported recruiting processes
- Review existing content for clichés, clarity, and brand consistency
All about our sister brand wortwelt®: 200+ projects. Thousands of trained writers.
With our brand wortwelt®, we have defined corporate language for over 200 companies and trained thousands of employees. We’ve received multiple communication awards. Since 2001, we’ve been bringing fresh language into organizations. And since 2024, we’ve been doing so with style prompts that ensure your voice still sounds like you – even when AI writes the first line.