Karin Krobath


Degree in Geography, Economics and German; doctorate, Systematic Organisational Development & Coaching; Eigenland Consultant; branding, communications and leadership training courses.

Way of thinking

I can only change what I feel.


Integrated understanding leading to a strategic approach – this is what geographer Karin Krobath learned from scratch during her studies and permanently employs to this day as a consultant. She enjoys developing brand environments, giving new mindsets a helping hand and bringing about behavioural changes in everyday life. If what is there is not enough, she becomes inventive: Employer Branding Cards®, Corporate Culture Jam, or the Silicon Savannah Learning Journey. In 2004 she co-founded Identitäter/identifire® and became Partner of wortwelt®. Previously she was the communications frontwoman at KSV1870.
Despite all her enthusiasm for branding she still wants more. In civic terms, she has been active on the executive board of Light for the World, an international disability and development NGO, for 20 years and, since 2015, as Chairwoman of Light for the World International.

Her clients

Acredia Versicherung AG, AIT Austrian Institute of Technology, Astra Zeneca, Canon, D.A.S. Rechtsschutz AG, Delacon, Erber Group, Erste Bank, EVN, GSK, Industriellenvereinigung, kika Leiner, Knill Gruppe, MANZ Verlag, Miba, Mondi, ÖBB Infra, Österreich Werbung, PLANSEE Group, Pöttinger Landtechnik, PremiQaMed, PRISMA Die Kreditversicherung, Raiffeisenbank International, Tirol Kliniken, T-Mobile Austria, VAV Versicherung, Wein & Co. and some more.