Acredia – a particular case of deepthinking
What can you do if you initially created the brand values for sister companies and positioned them in the market in a clearly differentiated way – but then, due to a merger, you need to develop a common corporate culture while maintaining a two-brand strategy? Hmm, sounds as fiddly as reading that sentence…
Duration |
2014 to 2016 |
Mission |
Brand positioning and supporting the merger of PRISMA die Kreditversicherung and OeKB Versicherung to form Acredia |
Team |
Karin Krobath, Axel Ebert |
![Referenz Acredia Employer Branding Projekt Identifire](https://www.identifire.at/wp-content/uploads/2018/11/Acredia-Geburtstag-Fotowand-1200x1200.jpg)