Acredia – a particular case of deepthinking

project highlights

What can you do if you initially created the brand values for sister companies and positioned them in the market in a clearly differentiated way – but then, due to a merger, you need to develop a common corporate culture while maintaining a two-brand strategy? Hmm, sounds as fiddly as reading that sentence…

Duration
2014 to 2016
Mission
Brand positioning and supporting the merger of PRISMA
die Kreditversicherung and OeKB Versicherung to form Acredia
Team
Karin Krobath, Axel Ebert
Referenz Acredia Employer Branding Projekt Identifire
Duration
2014 to 2016
Mission
Brand positioning and supporting the merger of PRISMA
die Kreditversicherung and OeKB Versicherung to form Acredia
Team
Karin Krobath, Axel Ebert