Mihaela Nedelcu

Senior Consultant Employer Branding and Corporate Culture

From startup – to corporation – to agency: She is a versatile People and Culture expert with professional experience as an HR Business Partner, Organizational Development and Employer Brand Manager at Coca-Cola HBC and ING. She also brings entrepreneurial (HR tech) and interdisciplinary perspectives from marketing and sales. Her innovative campaigns and culture programs for brand development have become global best practices in complex matrix organizations. In 2025, she joined identifire®. Here she drives brand impact and cultural transformation in (inter)national client projects. Her creativity and curiosity along with her intercultural skills, are key to her success.

Education

Master’s in International Marketing
Bachelor’s in Management and Public Administration
Certified Employer Brand Leader

Way of thinking

Think Different.

Identifire
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