White Paper: Angstfreude – AI and Corporate Culture
AI makes us more productive. And more anxious.
It turns our understanding of performance on its head and, in doing so, calls our identity into question.
We feel something we find hard to put into words: Angstfreude
That eerie yet beautiful tension between wonder and a loss of control.
- What happens if, all of a sudden, every employee becomes a manager of a super-smart AI?
- What if culture is embedded in the prompt rather than the mission statement, and the brand – as a pre-set pattern – truly permeates everything?
- And what if efficiency meets contextual awareness and critical thinking?
Our White Paper invites you to shift your perspective. Across 12 locations, 5 touchpoints, and 10 interviews.
Written with the help of 3 AIs, looking back from the year 2035. And it is a call to move from a state of anxious anticipation to one of creative agency.
Our approach is also available as a keynote presentation and in a workshop format. Enjoy reading – we look forward to the discussion.
Here you get the German version.