Every company speaks twice: once on its careers page, once in everyday work.<\/p>\n\n\n\n
Candidates hear both. And believe the second.<\/p>\n\n\n\n Corporate culture is the substance, the employer brand is the promise about it. Employer branding makes visible on the outside what the culture carries on the inside. When the two match, companies find the right people and keep them.<\/strong><\/p>\n\n\n\n The brand opens the door. The culture decides whether someone stays.<\/p>\n<\/details>\n\n\n\n The wrong people come, and the right ones leave. Typical consequences are high turnover in the first year, disappointed new hires and employer reviews that tell the opposite story of the careers page.<\/strong><\/p>\n\n\n\n The most expensive recruiting is the kind that works. For six months.<\/p>\n<\/details>\n\n\n\n Four: facade, hidden gem, construction site and magnet. Only with the magnet do a strong brand and a strong culture come together.<\/strong><\/p>\n\n\n\n With an honest look at the culture. Only once it is clear what really defines a company as an employer can a credible employer promise be formulated.<\/strong><\/p>\n\n\n\n Whoever builds the campaign first has to rebuild reality afterwards. It\u2019s possible. But exhausting.<\/p>\n<\/details>\n\n\n\n Because one can\u2019t hold without the other. identifire\u00ae is Austria\u2019s first agency to think employer branding and corporate culture together from the very start.<\/strong><\/p>\n\n\n\n Our name says it all: identification is the fire that binds people to a company. We make sure it burns. And that you can see it from outside.<\/p>\n<\/details>\n\n\n\n Read on: What is employer branding?<\/a> \u00b7 What is corporate culture?<\/a> \u00b7 Contact<\/a><\/p>\n\n\n\nHow are employer branding and corporate culture connected?<\/summary>\n
What happens when employer brand and culture don\u2019t match?<\/summary>\n
What combinations are there?<\/summary>\n
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Where should you start: employer branding or corporate culture?<\/summary>\n
Why does identifire work on both?<\/summary>\n