{"id":15607,"date":"2026-09-30T17:16:22","date_gmt":"2026-09-30T15:16:22","guid":{"rendered":"https:\/\/www.identifire.at\/?p=15607"},"modified":"2026-09-30T17:18:38","modified_gmt":"2026-09-30T15:18:38","slug":"ccc_bei_palais_chotek-2","status":"publish","type":"post","link":"https:\/\/www.identifire.at\/en\/ccc_bei_palais_chotek-2","title":{"rendered":"CCC stops by the OMV Soap"},"content":{"rendered":"\n
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A corporation reinventing itself. An employee support fund producing a soap opera. And an evening where both revealed the same movements: shifting the focus from inside to outside. <\/p>\n\n\n\n

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OMV: From ad hoc requests to a service catalogue<\/h3>\n\n\n\n
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\u00a0
OMV is changing \u2013 and People & Culture needs to lead the way. Verena Fasching and Jasmin Zadrovich showed how, as part of this double change journey, they are moving towards scalable HR processes and self-service. For 22,000 employees.
The biggest hurdle is not technical. It lies in the familiar habit of saying: \u201cI\u2019ll just give someone a quick call.\u201d<\/strong><\/p>\n\n\n\n

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waff: Everyone Loves Ali<\/strong><\/h3>\n\n\n\n
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Nursing and early childhood education are desperately looking for skilled professionals. Another poster won\u2019t solve that. Sherin Quell showed how waff chose to produce a soap opera instead: the first vertical series in employer branding, made for TikTok and Instagram, with Mary and Ali as its protagonists. 67 million views. 71% more applications.<\/strong><\/p>\n\n\n\n

But its success is not down to the format alone. It lies in the characters: they have ambition, doubts and professional expertise instead of being reduced to target-group clich\u00e9s. That is how attention turns into credibility \u2013 and nothing in the feed feels like a campaign.<\/p>\n\n\n\n

What made the strongest impression that evening was something that cannot be captured on slides.<\/p>\n\n\n\n

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\u00a9 Foto Florentina Olareanu<\/p>\n","protected":false},"excerpt":{"rendered":"

A corporation reinventing itself. An employee support fund producing a soap opera. And an evening where both revealed the same movements: shifting the focus from inside to outside. OMV: From ad hoc requests to a service catalogue \u00a0OMV is changing \u2013 and People & Culture needs to lead the way. Verena Fasching and Jasmin Zadrovich […]<\/p>\n","protected":false},"author":5,"featured_media":15567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1562,2,1559,1561,1578,1563],"tags":[1484,1311,1296,1639,1275],"class_list":["post-15607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-culture","category-culture-club","category-employee-experience","category-employer-branding","category-recruiting","category-remote-culture","tag-ccc","tag-corporate-culture-club","tag-corporate-culture-jam","tag-cultural-change","tag-employer-branding"],"acf":[],"yoast_head":"\nCCC stops by the OMV Soap - Identifire<\/title>\n<meta name=\"description\" content=\"Der Corporate Culture Club zeigt, wie \u00fcberbetriebliche Lehre und #verstecktePotenziale jungen Menschen Chancen geben \u2013 mit AMS, BFI, BILLA, MAN und dem Sozialministerium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.identifire.at\/en\/ccc_bei_palais_chotek-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CCC stops by the OMV Soap - 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