{"id":15206,"date":"2026-05-26T15:38:48","date_gmt":"2026-05-26T13:38:48","guid":{"rendered":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki"},"modified":"2026-05-26T13:13:01","modified_gmt":"2026-05-26T11:13:01","slug":"whitepaper_angstfreude_ki","status":"publish","type":"post","link":"https:\/\/www.identifire.at\/en\/whitepaper_angstfreude_ki","title":{"rendered":"White Paper: Angstfreude \u2013 AI and Corporate Culture"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI makes us more productive. And more anxious.<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">It turns our understanding of performance on its head and, in doing so, calls our identity into question.<br><br>We feel something we find hard to put into words: Angstfreude<br>That eerie yet beautiful tension between wonder and a loss of control.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What happens if, all of a sudden, every employee becomes a manager of a super-smart AI?<\/li>\n\n\n\n<li>What if culture is embedded in the prompt rather than the mission statement, and the brand \u2013 as a pre-set pattern \u2013 truly permeates everything?<\/li>\n\n\n\n<li>And what if efficiency meets contextual awareness and critical thinking?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our White Paper invites you to shift your perspective. Across 12 locations, 5 touchpoints, and 10 interviews.<br>Written with the help of 3 AIs, looking back from the year 2035. And it is a call to move from a state of anxious anticipation to one of creative agency.<br><br>Our approach is also available as a keynote presentation and in a workshop format. Enjoy reading \u2013 we look forward to the discussion.<br><br>Here you get the <a href=\"https:\/\/www.identifire.at\/en\/whitepaper_angstfreude_ki\">German version<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"_form_83\"><\/div><script src=\"https:\/\/idww.activehosted.com\/f\/embed.php?id=83\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI makes us more productive. And more anxious. It turns our understanding of performance on its head and, in doing so, calls our identity into question. We feel something we find hard to put into words: AngstfreudeThat eerie yet beautiful tension between wonder and a loss of control. Our White Paper invites you to shift [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1640,1642,1643,1453,1655,1656,1644,1657],"tags":[1658,1504,1659,1660],"class_list":["post-15206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-culture","category-employee-experience","category-employer-branding","category-inhalte-en","category-literaturtipps","category-purpose","category-recruiting","category-studien","tag-belonging","tag-corporate-culture-en","tag-ki","tag-unternehmenskultur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White Paper: Angstfreude \u2013 AI and Corporate Culture<\/title>\n<meta name=\"description\" content=\"Vielfalt ist kein Trend, sondern l\u00e4ngst Realit\u00e4t. Wir wollen wissen: Welche Rolle spielt Diversity Management im Employer Branding?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Paper: Angstfreude \u2013 AI and Corporate Culture\" \/>\n<meta property=\"og:description\" content=\"Vielfalt ist kein Trend, sondern l\u00e4ngst Realit\u00e4t. Wir wollen wissen: Welche Rolle spielt Diversity Management im Employer Branding?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki\" \/>\n<meta property=\"og:site_name\" content=\"Identifire\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T13:38:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.identifire.at\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-26-125142.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1180\" \/>\n\t<meta property=\"og:image:height\" content=\"589\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Identit\u00e4ter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Identit\u00e4ter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki\"},\"author\":{\"name\":\"Identit\u00e4ter\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#\\\/schema\\\/person\\\/4ac65114716085382a689822406b48cc\"},\"headline\":\"White Paper: Angstfreude \u2013 AI and Corporate Culture\",\"datePublished\":\"2026-05-26T13:38:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki\"},\"wordCount\":175,\"image\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-26-125142.png\",\"keywords\":[\"Belonging\",\"Corporate Culture\",\"KI\",\"Unternehmenskultur\"],\"articleSection\":[\"Corporate Culture\",\"Employee Experience\",\"Employer Branding\",\"Inhalte\",\"Literaturtipps\",\"Purpose\",\"Recruiting\",\"Studien\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki\",\"name\":\"White Paper: Angstfreude \u2013 AI and Corporate Culture\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-26-125142.png\",\"datePublished\":\"2026-05-26T13:38:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#\\\/schema\\\/person\\\/4ac65114716085382a689822406b48cc\"},\"description\":\"Vielfalt ist kein Trend, sondern l\u00e4ngst Realit\u00e4t. Wir wollen wissen: Welche Rolle spielt Diversity Management im Employer Branding?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki#primaryimage\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-26-125142.png\",\"contentUrl\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Screenshot-2026-05-26-125142.png\",\"width\":1180,\"height\":589},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/whitepaper_angstfreude_ki#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.identifire.at\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"White Paper: Angstfreude \u2013 AI and Corporate Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#website\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/\",\"name\":\"Identifire\",\"description\":\"\u00d6sterreichs 1. Employer Branding Agentur. In 15 Jahren konnten wir bereits \u00fcber 300 Kunden dabei unterst\u00fctzen, ihre Corporate Culture nachhaltig zu verbessern.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.identifire.at\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#\\\/schema\\\/person\\\/4ac65114716085382a689822406b48cc\",\"name\":\"Identit\u00e4ter\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/author\\\/kathi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"White Paper: Angstfreude \u2013 AI and Corporate Culture","description":"Vielfalt ist kein Trend, sondern l\u00e4ngst Realit\u00e4t. Wir wollen wissen: Welche Rolle spielt Diversity Management im Employer Branding?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki","og_locale":"en_US","og_type":"article","og_title":"White Paper: Angstfreude \u2013 AI and Corporate Culture","og_description":"Vielfalt ist kein Trend, sondern l\u00e4ngst Realit\u00e4t. Wir wollen wissen: Welche Rolle spielt Diversity Management im Employer Branding?","og_url":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki","og_site_name":"Identifire","article_published_time":"2026-05-26T13:38:48+00:00","og_image":[{"width":1180,"height":589,"url":"https:\/\/www.identifire.at\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-26-125142.png","type":"image\/png"}],"author":"Identit\u00e4ter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Identit\u00e4ter","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki#article","isPartOf":{"@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki"},"author":{"name":"Identit\u00e4ter","@id":"https:\/\/www.identifire.at\/#\/schema\/person\/4ac65114716085382a689822406b48cc"},"headline":"White Paper: Angstfreude \u2013 AI and Corporate Culture","datePublished":"2026-05-26T13:38:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki"},"wordCount":175,"image":{"@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki#primaryimage"},"thumbnailUrl":"https:\/\/www.identifire.at\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-26-125142.png","keywords":["Belonging","Corporate Culture","KI","Unternehmenskultur"],"articleSection":["Corporate Culture","Employee Experience","Employer Branding","Inhalte","Literaturtipps","Purpose","Recruiting","Studien"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki","url":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki","name":"White Paper: Angstfreude \u2013 AI and Corporate Culture","isPartOf":{"@id":"https:\/\/www.identifire.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki#primaryimage"},"image":{"@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki#primaryimage"},"thumbnailUrl":"https:\/\/www.identifire.at\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-26-125142.png","datePublished":"2026-05-26T13:38:48+00:00","author":{"@id":"https:\/\/www.identifire.at\/#\/schema\/person\/4ac65114716085382a689822406b48cc"},"description":"Vielfalt ist kein Trend, sondern l\u00e4ngst Realit\u00e4t. Wir wollen wissen: Welche Rolle spielt Diversity Management im Employer Branding?","breadcrumb":{"@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.identifire.at\/whitepaper_angstfreude_ki"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki#primaryimage","url":"https:\/\/www.identifire.at\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-26-125142.png","contentUrl":"https:\/\/www.identifire.at\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-26-125142.png","width":1180,"height":589},{"@type":"BreadcrumbList","@id":"https:\/\/www.identifire.at\/whitepaper_angstfreude_ki#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.identifire.at\/en"},{"@type":"ListItem","position":2,"name":"White Paper: Angstfreude \u2013 AI and Corporate Culture"}]},{"@type":"WebSite","@id":"https:\/\/www.identifire.at\/#website","url":"https:\/\/www.identifire.at\/","name":"Identifire","description":"\u00d6sterreichs 1. Employer Branding Agentur. In 15 Jahren konnten wir bereits \u00fcber 300 Kunden dabei unterst\u00fctzen, ihre Corporate Culture nachhaltig zu verbessern.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.identifire.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.identifire.at\/#\/schema\/person\/4ac65114716085382a689822406b48cc","name":"Identit\u00e4ter","url":"https:\/\/www.identifire.at\/en\/author\/kathi"}]}},"_links":{"self":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/posts\/15206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/comments?post=15206"}],"version-history":[{"count":0,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/posts\/15206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/media\/15211"}],"wp:attachment":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/media?parent=15206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/categories?post=15206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/tags?post=15206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}