Do you want to know how it all began 20 years ago? Back then, we were partners of wortwelt\u00ae, our sister company. One day, a customer approached us with this simple question: “Can you write a mission statement for us?” Our founding members Axel Ebert and Ralf Tometschek shared a look, smiled and explained: “It’s not that simple. You can’t just write a mission statement, you have to develop it – it is the soul of a company and should be a beacon for employee behavior.”<\/p>\n\n\n\n
We knew from that moment on: We needed our own brand for this, because brand means focus. That was the birth of Identit\u00e4ter\u00ae – our former name. We saw identity as the heart of a company and developed into the first employer branding and corporate culture agency in Austria. Naturally based on our own mission statement.<\/p>\n\n\n\n
Customer questions have always been the trigger points for our further development. For example: Why don’t HR and communications experts talk to each other? Our answer: We founded the Corporate Culture Club back in 2005 – with the aim of bringing these two disciplines together in one event setting for the first time.<\/p>\n\n\n\n
Another frequently asked question: What do job advertisements need in order for talented people to apply to us? Our answer: We developed our job profile sharpener so that job advertisements specifically reflect the working reality and culture of the respective company.<\/p>\n\n\n\n
Today, the buzzword “work-life balance” triggers us. After all, do we really just want to keep work and leisure in balance or not rather create a work-survive balance – as Hans Rusinek puts it so well? In other words, to bring work, life and the world into balance.<\/p>\n\n\n\n
A few questions that interest us in our anniversary year:<\/p>\n\n\n\n
In summary: we are experts at turning “bad vibes” into Good WHYbrations. <\/p>\n","protected":false},"excerpt":{"rendered":"
Do you want to know how it all began 20 years ago? Back then, we were partners of wortwelt\u00ae, our sister company. One day, a customer approached us with this simple question: “Can you write a mission statement for us?” Our founding members Axel Ebert and Ralf Tometschek shared a look, smiled and explained: “It’s […]<\/p>\n","protected":false},"author":5,"featured_media":13075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1617,1476,1506,1618],"class_list":["post-13074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-corporate-cultur-2","tag-employer-branding-en","tag-purpose-en","tag-values-2"],"acf":[],"yoast_head":"\n