{"id":8552,"date":"2021-01-05T11:42:43","date_gmt":"2021-01-05T09:42:43","guid":{"rendered":"https:\/\/www.identifire.at\/?page_id=8552"},"modified":"2026-04-13T16:31:34","modified_gmt":"2026-04-13T14:31:34","slug":"brand-and-language","status":"publish","type":"page","link":"https:\/\/www.identifire.at\/en\/what\/brand-and-language","title":{"rendered":"Brand &amp; language: How do you differentiate through language?"},"content":{"rendered":"\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"442\" src=\"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg\" alt=\"Marke-und-sprache-unternehmenssprache-identifire\" class=\"wp-image-8557\" style=\"height:400px\" srcset=\"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg 780w, https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire-300x170.jpg 300w, https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire-768x435.jpg 768w, https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire-90x51.jpg 90w\" sizes=\"auto, (max-width: 780px) 85vw, 780px\" \/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A strong brand needs a voice unlike any other \u2013 whether on your careers page, in a customer email, or in an AI-generated first touchpoint. We add flavor, wit, and a distinctive tone to your company\u2019s language. And because AI is increasingly co-authoring your content, we bring your voice to where it\u2019s needed most: into the prompts of your agents.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-3-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading klammer\"><strong>Analyze<\/strong><\/h3>\n\n\n\n<p>How does your company sound today? We take a close look at your texts \u2013 from job ads to chatbots. What\u2019s just a clich\u00e9, and what truly has character? Do your AI-generated text modules deliver on what your brand promises?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading klammer\"><strong>Refine<\/strong><\/h3>\n\n\n\n<p>We develop your corporate language: distinctive, free of clich\u00e9s, and instantly recognizable. This includes style prompts that anchor your tone of voice in AI tools \u2013 and agents that keep your brand voice consistent, even in the fifth response. From artificial to creative intelligence.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading klammer\"><strong>Train<\/strong><\/h3>\n\n\n\n<p>The best tone is useless if it stays locked in a guideline. We train your employees to use AI as a smart writing tool. This includes hands-on prompt know-how \u2013 so AI assistance truly supports instead of standardizing everything.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s on your mind right now?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does our brand sound the same across every channel (and therefore boring)?<\/li>\n\n\n\n<li>How do we bring AI-generated texts in line with our tone of voice?<\/li>\n\n\n\n<li>How do we train our teams to write more creatively with AI?<\/li>\n\n\n\n<li>Why are talents scrolling past our job ads?<\/li>\n\n\n\n<li>How do we measure linguistic quality across all touchpoints?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How do we get started in practice?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop a corporate language and anchor it in a style guide<\/li>\n\n\n\n<li>Create brand-specific style prompts for AI tools<\/li>\n\n\n\n<li>Run writing trainings \u2013 with and without AI \u2013 for employees<\/li>\n\n\n\n<li>Write job ads, career pages, and AI-supported recruiting processes<\/li>\n\n\n\n<li>Review existing content for clich\u00e9s, clarity, and brand consistency<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">All about our sister brand wortwelt\u00ae: 200+ projects. Thousands of trained writers.<\/h2>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With our brand wortwelt\u00ae, we have defined corporate language for over 200 companies and trained thousands of employees. We\u2019ve received multiple communication awards. Since 2001, we\u2019ve been bringing fresh language into organizations. And since 2024, we\u2019ve been doing so with style prompts that ensure your voice still sounds like you \u2013 even when AI writes the first line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strong brand needs a voice unlike any other \u2013 whether on your careers page, in a customer email, or in an AI-generated first touchpoint. We add flavor, wit, and a distinctive tone to your company\u2019s language. And because AI is increasingly co-authoring your content, we bring your voice to where it\u2019s needed most: into [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":5985,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-8552","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand &amp; language: How do you differentiate through language? - Identifire<\/title>\n<meta name=\"description\" content=\"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.identifire.at\/en\/what\/brand-and-language\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand &amp; language: How do you differentiate through language? - Identifire\" \/>\n<meta property=\"og:description\" content=\"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.identifire.at\/en\/what\/brand-and-language\" \/>\n<meta property=\"og:site_name\" content=\"Identifire\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T14:31:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language\",\"name\":\"Brand &amp; language: How do you differentiate through language? - Identifire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Marke-und-sprache-unternehmenssprache-identifire.jpg\",\"datePublished\":\"2021-01-05T09:42:43+00:00\",\"dateModified\":\"2026-04-13T14:31:34+00:00\",\"description\":\"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#primaryimage\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Marke-und-sprache-unternehmenssprache-identifire.jpg\",\"contentUrl\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Marke-und-sprache-unternehmenssprache-identifire.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.identifire.at\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/www.identifire.at\\\/was\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand &amp; language: How do you differentiate through language?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#website\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/\",\"name\":\"Identifire\",\"description\":\"\u00d6sterreichs 1. 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