{"id":8552,"date":"2021-01-05T11:42:43","date_gmt":"2021-01-05T09:42:43","guid":{"rendered":"https:\/\/www.identifire.at\/?page_id=8552"},"modified":"2026-02-25T15:53:56","modified_gmt":"2026-02-25T13:53:56","slug":"brand-and-language","status":"publish","type":"page","link":"https:\/\/www.identifire.at\/en\/what\/brand-and-language","title":{"rendered":"Brand & language: How do you use language to stand out?"},"content":{"rendered":"\n
\n
\n
\"Marke-und-sprache-unternehmenssprache-identifire\"<\/figure>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n

Words are essential when it comes to positioning. Because a strong identity needs clear, clich\u00e9-free language. If you’re already interchangeable in words, you’ll also be in the minds of your customers. We love language: Our projects are characterized by differentiating linguistic spice and tongue-in-cheek wordplay.<\/p>\n\n\n\n

 <\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

No Bullshit<\/strong><\/h3>\n\n\n\n

We write our employer value propositions in a fresh and individual way, avoiding dead-beat phrases such as “quality awareness”, “innovation by tradition” or “customer in focus”.<\/p>\n<\/div>\n\n\n\n

\n

Corporate language<\/h3>\n\n\n\n

With our other brand wortwelt\u00ae, we have already defined the corporate language for more than 150 companies and trained thousands of employees \u2013 awarded several communication prizes.<\/p>\n<\/div>\n\n\n\n

\n

Predictable Employer Brand<\/strong><\/h3>\n\n\n\n

From inspiring slogans to plain language job advertisements, from brand-friendly career pages to resounding product names: We are not satisfied with words until they work.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Words are essential when it comes to positioning. Because a strong identity needs clear, clich\u00e9-free language. If you’re already interchangeable in words, you’ll also be in the minds of your customers. We love language: Our projects are characterized by differentiating linguistic spice and tongue-in-cheek wordplay.   No Bullshit We write our employer value propositions in […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":5985,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-8552","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBrand & language: How do you use language to stand out? - Identifire<\/title>\n<meta name=\"description\" content=\"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.identifire.at\/en\/what\/brand-and-language\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand & language: How do you use language to stand out? - Identifire\" \/>\n<meta property=\"og:description\" content=\"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.identifire.at\/en\/what\/brand-and-language\" \/>\n<meta property=\"og:site_name\" content=\"Identifire\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T13:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language\",\"name\":\"Brand & language: How do you use language to stand out? - Identifire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Marke-und-sprache-unternehmenssprache-identifire.jpg\",\"datePublished\":\"2021-01-05T09:42:43+00:00\",\"dateModified\":\"2026-02-25T13:53:56+00:00\",\"description\":\"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#primaryimage\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Marke-und-sprache-unternehmenssprache-identifire.jpg\",\"contentUrl\":\"https:\\\/\\\/www.identifire.at\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Marke-und-sprache-unternehmenssprache-identifire.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/en\\\/what\\\/brand-and-language#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.identifire.at\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/www.identifire.at\\\/was\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand & language: How do you use language to stand out?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.identifire.at\\\/#website\",\"url\":\"https:\\\/\\\/www.identifire.at\\\/\",\"name\":\"Identifire\",\"description\":\"\u00d6sterreichs 1. Employer Branding Agentur. In 15 Jahren konnten wir bereits \u00fcber 300 Kunden dabei unterst\u00fctzen, ihre Corporate Culture nachhaltig zu verbessern.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.identifire.at\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand & language: How do you use language to stand out? - Identifire","description":"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.identifire.at\/en\/what\/brand-and-language","og_locale":"en_US","og_type":"article","og_title":"Brand & language: How do you use language to stand out? - Identifire","og_description":"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.","og_url":"https:\/\/www.identifire.at\/en\/what\/brand-and-language","og_site_name":"Identifire","article_modified_time":"2026-02-25T13:53:56+00:00","og_image":[{"width":780,"height":442,"url":"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.identifire.at\/en\/what\/brand-and-language","url":"https:\/\/www.identifire.at\/en\/what\/brand-and-language","name":"Brand & language: How do you use language to stand out? - Identifire","isPartOf":{"@id":"https:\/\/www.identifire.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.identifire.at\/en\/what\/brand-and-language#primaryimage"},"image":{"@id":"https:\/\/www.identifire.at\/en\/what\/brand-and-language#primaryimage"},"thumbnailUrl":"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg","datePublished":"2021-01-05T09:42:43+00:00","dateModified":"2026-02-25T13:53:56+00:00","description":"From inspiring slogans to job ads, from brand-friendly career pages to resounding product names: We brand your corporate language.","breadcrumb":{"@id":"https:\/\/www.identifire.at\/en\/what\/brand-and-language#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.identifire.at\/en\/what\/brand-and-language"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.identifire.at\/en\/what\/brand-and-language#primaryimage","url":"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg","contentUrl":"https:\/\/www.identifire.at\/wp-content\/uploads\/2020\/12\/Marke-und-sprache-unternehmenssprache-identifire.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.identifire.at\/en\/what\/brand-and-language#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.identifire.at\/en"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/www.identifire.at\/was"},{"@type":"ListItem","position":3,"name":"Brand & language: How do you use language to stand out?"}]},{"@type":"WebSite","@id":"https:\/\/www.identifire.at\/#website","url":"https:\/\/www.identifire.at\/","name":"Identifire","description":"\u00d6sterreichs 1. Employer Branding Agentur. In 15 Jahren konnten wir bereits \u00fcber 300 Kunden dabei unterst\u00fctzen, ihre Corporate Culture nachhaltig zu verbessern.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.identifire.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/pages\/8552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/comments?post=8552"}],"version-history":[{"count":0,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/pages\/8552\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/pages\/5985"}],"wp:attachment":[{"href":"https:\/\/www.identifire.at\/en\/wp-json\/wp\/v2\/media?parent=8552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}